Excel → Centralized Microsoft 365
SharePoint / MS Lists / MS Forms + Power Automate
Hello, I'm
Ghada Rahhal
Senior Business Intelligence Analyst
Data Analytics Lead
Power BI (DAX, Data Modeling)
•
Data Platforms & Governance
•
Microsoft 365 Automation
Abu Dhabi, UAE
My Story
Senior Business Intelligence Analyst with 9+ years of experience delivering BI, analytics, and data platform outcomes across Abu Dhabi government and investment entities.
I help teams move from manual, Excel-heavy reporting to governed, automated insights—standardized KPIs, reliable data capture, and executive dashboards that drive decisions.
Former Full‑Stack Software Engineer, bringing engineering discipline to BI: scalable automation, clean data pipelines, and dependable self-service reporting.
📈
Executive & Operational Power BI Dashboards
Data modeling, DAX, Power BI Service publishing
🎯
Enterprise KPI Standardization
BRDs + Stakeholder Enablement
🛡️
Data Governance
Metadata + quality standards aligned with Abu Dhabi government/DGE practices
Career Journey
The Beginning
Born with a passion for technology and problem-solving that would later shape my career in data analytics.
High School Graduate
Completed General Certificate of Secondary Education (Scientific Stream) with 98% in Computer Science.
First Steps in Tech
Started training at a software company while attending university, learning full-stack development fundamentals.
Freelancing Begins
Launched freelance career on Upwork and PeoplePerHour. Completed 51+ jobs with 100% client satisfaction.
First Professional Role
Joined MPGLine (KSA) as a remote web developer while completing university studies.
Bachelor's Degree
Graduated with B.Sc. in Engineering Technology (Computer Engineering) from Yarmouk University, Jordan.
Move to UAE
Joined Metadata Computer Systems in Abu Dhabi as Full-Stack Web Developer, working on ERP/Odoo systems.
Transition to BI
Joined Department of Economic Development (DED) Abu Dhabi as Senior Data Analyst & Data Platform Project Manager.
Current Role
Senior Business Intelligence Analyst at Abu Dhabi Investment Office (ADIO), leading data automation and executive dashboard delivery.
Get In Touch
Let's discuss how I can help with your BI and analytics needs
Resume
My Educational Background and Professional Experience
Education
2011 - 2017
Jordan
B.Sc. in Engineering Technology
Computer Engineering Major
Yarmouk University
Hijjawi Faculty for Engineering Technology, Computer Engineering Department.
2010 - 2011
Jordan
General Certificate of Secondary Education
Scientific Stream
Achieved 98% in Computer Science class.
Work Experience
Jan 2025 – Present
UAE / Abu Dhabi
Senior Business Intelligence Analyst
Abu Dhabi Investment Office (ADIO)
- Led shift from manual Excel reporting to centralized, automated data capture using SharePoint, MS Lists, MS Forms, and Power Automate
- Delivered executive and operational Power BI dashboards (data modeling, DAX, Power BI Service publishing)
- Owned end-to-end BI delivery: requirements, implementation, UAT, deployment, and user onboarding/training
- Automated reporting workflows to reduce manual follow-ups and improve turnaround
Jun 2019 – Jan 2025
5 years 7 months
UAE / Abu Dhabi
Senior Data Analyst | Data Platform Project Manager
Abu Dhabi Department of Economic Development (DED)
- Led delivery of major enterprise data platform initiative; managed scope, timelines, and cross-functional stakeholders
- Collected, defined, and standardized KPIs across sectors; produced metric definitions and consistent reporting logic
- Ran requirements workshops and authored BRDs to guide implementation and governance alignment
- Supported data strategy, governance, metadata, and quality standards through DMU committee contribution
2018 – 2019
UAE
Full‑Stack Web Developer (ERP/Odoo)
Metadata Computer Systems
Front-end web design and ERP systems development using Odoo framework.
2016 – 2018
Remote / KSA
Full‑Stack Web Developer
Hakeem International Group (MPGLine)
Web services (REST API), full-stack development with CodeIgniter and Laravel frameworks.
2014 – 2020
Remote
Freelance Web Developer
Self-Employed
Full-stack web development, design, and CMS work (WordPress, OpenCart, Magento) through Upwork and PeoplePerHour.
51+ Jobs Completed
100% Client Satisfaction
Skills & Expertise
Technical proficiencies and tools I work with
BI & Visualization
Power BI
Power Query
DAX
Data Modeling
Power BI Service
Tableau
Analytics & Data
SQL
R
KPI Design
Insight Generation
ETL
Data Quality
Automation & M365
Power Automate
SharePoint
MS Lists
MS Forms
Microsoft 365
Governance
Data Governance
Metadata Management
Quality Standards
BRD Documentation
Engineering Background
Node.js (Express)
REST APIs
Angular
JavaScript
HTML/CSS
PHP
Certifications
Google Data Analytics
6-month Professional Certificate Program
Business Intelligence Analyst Certificate
Professional Certification
Front-End JavaScript Frameworks: Angular
The Hong Kong University of Science and Technology
The Complete Nuxt.js & Vue.js Course
Professional Development
Selected Work
Case studies showcasing my BI and analytics projects
Centralized Data Capture & Automated Reporting
Context
Multiple teams were collecting data through disparate methods—spreadsheets, emails, and ad-hoc forms—leading to inconsistent data quality and delayed reporting cycles.
What I Did
Designed and implemented a unified data capture framework using Microsoft 365 tools. Built standardized intake forms, structured data repositories, and automated workflows that route, validate, and consolidate submissions into a central reporting layer.
Tools & Technologies
SharePoint
Microsoft Lists
Microsoft Forms
Power Automate
Power BI
Result
Improved data consistency across teams, reduced manual effort in report preparation, and enabled faster turnaround on recurring deliverables.
Due to confidentiality, visuals and datasets are anonymized or represented with mock examples.
Executive & Operational Power BI Dashboards
Context
Leadership and operational teams lacked a single source of truth for key metrics. Existing reports were static, manually refreshed, and scattered across departments.
What I Did
Developed a suite of interactive Power BI dashboards tailored to different audience levels—executive summaries for leadership and detailed operational views for frontline managers. Implemented robust data models with DAX calculations and deployed to Power BI Service with scheduled refreshes and role-based access.
Tools & Technologies
Power BI
DAX
Data Modeling
Power BI Service
Result
Delivered cross-functional visibility into performance metrics and enabled decision-ready insights accessible in real time.
Due to confidentiality, visuals and datasets are anonymized or represented with mock examples.
Enterprise Data Platform Delivery & KPI Standardization
Context
The organization had inconsistent metric definitions across business units, making it difficult to compare performance or trust reported figures.
What I Did
Led the business requirements gathering and documentation (BRDs) for a centralized data platform. Collaborated with technical teams on ETL design and data governance frameworks. Established metadata standards and a KPI glossary to align definitions enterprise-wide.
Tools & Technologies
SQL
ETL Concepts
Business Requirements Documentation
Data Governance
Metadata Management
Stakeholder Management
Result
Achieved consistent KPI definitions across the organization and aligned reporting practices, building trust in data-driven decisions.
Due to confidentiality, visuals and datasets are anonymized or represented with mock examples.
The following are selected projects from my earlier career as a full-stack web developer, including web development and design work completed during my freelance period.
ShlltrrKuwait
Siter School SMSKSA
PrsteejJordan
SahrhKSA
FananJordan
Sintafic ResearcherKSA
ZaerKSA
SommaqKSA